Articles by Karen Whipple

Profile picture of Karen Whipple

Karen is an experienced marketing leader, creator, and writer focused on B2B enterprise software, AI/ML, and emerging technologies. In her free time, she serves on the Board of Child Advocates of Silicon Valley and enjoys hiking with her family and rescue dog Buddy. Karen holds a BA in Communications.

A man in a white shirt and tie is sitting at a desk in front of a laptop computer. He is working on a task, surrounded by various papers and images. The scene is set in a dimly lit room, creating a focused and professional atmosphere.
  • Content Strategy

Are CTAs Getting in the Way of Building Awareness?

  •  3 min read
A blue and red light show, resembling a firework display, is captured in a dark blue background. The image features a multitude of brightly colored dots, which create a visually striking and dynamic scene.
  • Generative CMS

How to Turn Scattered Data into Clear Marketing Insights

  •  3 min read
A colorful and vibrant image of pillar content various icons and a document open. The screen displays a mix of different colors and shapes, creating a visually engaging scene. The document is open and occupies a significant portion of the screen, while the icons surrounding it add to the overall dynamic nature of a pillar content asset
  • Content Strategy

Maximizing Your Pillar Content Assets: Are You Unlocking All the Value?

  •  3 min read
A man and a woman are sitting at a desk, with the man using a computer keyboard and the woman looking at a computer screen. The man is wearing a white shirt and glasses, and the woman is smiling. The desk is surrounded by various objects, including a potted plant, a vase, and a book.
  • Content Strategy

Elevate Your Content Strategy with Strategic Tagging

  •  3 min read
A woman is sitting in front of a computer screen, typing on a keyboard. The screen displays a series of icons and text, indicating that she is working on a project or task. The woman appears focused and engaged in her work.
  • Content Strategy

The Art of Content Tagging for a Better User Experience

  •  3 min read

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