Understand key
drivers with in-depth
analytics
Native, first-party data from customer behavior powers AI and analytics throughout the system providing a clear and actionable path forward.
Filter and pivot data across relevant criteria.
Quickly see user clusters by topic, subject, page, or customer label with keyword clouds across your content to see recognizable groupings to better engage entire accounts or specific personas.
Visualize keyword trends to identify opportunities to expand on topics that are working and disengage on topics that are not.
Granular page and asset insights.
Base page updates and redesigns on interaction data that reveals what information is consumed and what is never seen.
Document download tracking and native video analytics give granular behavior not available in other applications.
Visualize the performance of nurturing campaigns and emails to understand what content is performing (or not) with which persona clusters.
Native, first-party, and secure data.
Short, first-party links that strengthen trust with visitors and provide a more secure experience without extra cookies or trackers. Email links always show come from your domain, significantly increasing chances that the email will appear in recipients' primary inboxes. All tracking is done with a single cookie and all data is owned and hosted by your own domain.
First Party Data
- All data goes back to your site, not ours
- Trustworthy, accurate, immediate and reliable
- Privacy-compliant
- No cross-site cookie tracking
Third Party Data
- Security risks
- Erosion of anonymity
- Privacy concerns
- Regulatory concerns