Start free. Pay when docs start working.
Unlimited users and pages on every plan — including free, with your own custom domain. Capture leads for free; pay when you're ready to email and nurture them.
Free
Publish beautiful docs with your whole team.
- Real-time & AI authoring
- Operator MCP — author with your Claude
- Docs MCP — captures leads & every tool call
- Custom domain & lead-capture forms
- Aggregate analytics (30 days)
Starter
Turn on the growth engine at small scale.
- Everything in Free, plus
- Email & nurture your leads (5k / mo)
- Remove the Leed badge
- Full per-reader funnel & history
- Content RBAC & approval workflows
- Release notes → email
Growth
Run docs as a full pipeline channel.
- Everything in Starter, plus
- Campaign planner & auto social posting
- Advanced funnel & agent analytics
- Configurable lead workflows
- Dynamic CTAs & short-url tracking
Enterprise
ABM, CRM, and unlimited scale.
- Everything in Growth, plus
- Account-based qualification
- Smart nurturing & cluster analytics
- CRM integration, SSO & audit log
- SLA & white-glove migration
What unlocks at each step
| Capability | Free | Starter | Growth | Enterprise |
|---|---|---|---|---|
| Authoring & publishing | ||||
| Editors & pages | Unlimited | Unlimited | Unlimited | Unlimited |
| Real-time & AI authoring | ||||
| Operator MCP — author/manage with your Claude | ||||
| Docs MCP — publish to AI assistants + capture leads | ||||
| WebMCP — in-browser agent tools | ||||
| A2A AgentCard — agent discovery | ||||
| Custom domain | ||||
| Remove Leed badge | — | |||
| Docs design & customization | ||||
| Standard themes & 3 layouts | ||||
| Custom themes & layouts | — | — | ||
| Code highlighting themes (hljs) | ||||
| Custom highlighting themes | — | — | ||
| Custom syntax languages (hljs) | — | — | — | |
| Lead gen & nurture | ||||
| Identified contacts | 250 | 1,000 | 10,000 | Unlimited |
| Lead-capture forms | ||||
| Marketing / nurture emails | — | 5k / mo | 50k / mo | Custom |
| Configurable lead workflows | — | — | ||
| Account-based qualification | — | — | — | |
| Analytics & the funnel | ||||
| Reader-level identity & scroll | — | |||
| Full consumption funnel | — | |||
| Agent & tool-call analytics (Docs MCP — see what agents ask your docs) | — | — | ||
| Analytics history | 30 days | 1 year | 2 years | Unlimited |
| Cluster analytics | — | — | — | |
| Distribution & automation | ||||
| Release notes → email | — | |||
| Auto social posting | — | — | ||
| Multi-channel campaigns | — | — | ||
| Beyond docs (things docs-only tools can’t do) | ||||
| Menu builder | ||||
| Forms as general data collection | ||||
| Auto-linking — site-wide canonical linking | — | |||
| Media transcription (video & audio) | — | |||
| Document content extraction | — | |||
| RBAC by content type & label + approval workflows | — | |||
| Recommendation engine | — | — | ||
| Video & audio engagement analytics | — | — | ||
| Menu click analytics | — | — | ||
| Full-journey attribution (hidden UTMs) | — | — | ||
| Security & scale | ||||
| CRM integration | — | — | — | |
| SSO & audit log | — | — | — | |
| SLA & dedicated support | — | — | — | |
You move up as you nurture more contacts and turn on more of the growth engine — never by adding seats or hitting a traffic wall.
One platform instead of four tools.
Teams bolt together a docs host, a product-analytics tool, a marketing-automation platform, and a social scheduler — and still can't see one reader's full journey. Leed is all of it, connected.
The DIY stack
Leed Growth
It costs less than the four tools it replaces — and does the one thing that stack can't: show you a single, complete view of everything each customer, human or AI agent, has read and used.
The Bootstrapper Program
Invitation-only, for a select few early-stage teams. Get approved and unlock an exclusive discount on the Starter and Growth tiers — the full growth engine, at founder pricing. Spots are limited and by application only.